We all know that the world has changed and it will never go back to what it was before COVID-19. I know that we are also very tired of it and wouldn’t really want to speak about it all-the-time. But we kind of have to – it affects us all every single day.
I am an enthusiastic athlete who likes to try out new sports and who spends a lot of time at the gym (except now), and the past year has been a huge change. This is actually how I got interested in how the corona restrictions have affected gyms’ businesses here in Finland. I personally haven’t gone to the gym in a while now. I’m really not scared of what it can do to me, but the fact that I can give it to others who are more vulnerable matters to me.
I am writing my master’s thesis about the corona restrictions’ effects on gyms. What I’m mostly interested in are the customer base and the flow, and how they have handled it all at this unsure time. Restaurants and many other businesses have had to close up their places but the gyms have been open the whole time. It mostly has been up to gyms on whether to be open or closed and obviously, many of them have stayed open. Why is that? While you would think that the gyms have bad hygiene, very few of the corona cases have been recorded at a gym. People are still afraid to use them and many customers have put their contract on hold or fully cancelled it. But even though the gyms have been open, it doesn’t mean that they haven’t had any problems or changes. I want to interview different gyms, big and small, so I can compare. I need to see if the customer base has gone down, how are they managing the positive and/or negative effects, and what kind of changes they have made because of all this.
As of now, there aren’t any other researches about this exact same topic. It makes it more fascinating but also challenging to me. I cannot compare or get any ideas or answers from older researches or interviews. Yikes! However, I think it’s vital for everyone to stay active at this time. I want to encourage people (especially every reader of this post) to it even though it can be harder without normal social interaction.
Go outside and enjoy the warmer spring weather!
MSc. in Business Development
University of Vaasa